The Bulldog Initiative, LLC supports Mississippi State University student-athletes by providing opportunities for them to monetize their Name, Image and Likeness (NIL) rights. In pursuing these goals, The Bulldog Initiative engages with select MSU student-athletes both directly and on behalf of businesses engaged in marketing efforts that feature MSU student-athletes.
Whether you are an individual looking to support MSU student-athletes or a business hoping to take advantage of cost-effective opportunities to use Bulldog athletes in your marketing efforts, we have opportunities for you to join the Initiative.
The Bulldog Initiative operates in compliance with NCAA policy and the laws of the State of Mississippi.
Take it from Dak
The Mississippi State student athletes need your support, join the Bulldog legend and consider giving to The Bulldog Initiative!
Meet our athletes
Our Bulldog Initiative athletes love living in Starkville and playing at Mississippi State. The fans, the cowbells, the competition and the challenge — it’s what makes it all worth it.
Recent News
Bulldog Initiative Named Official Collective of MSU Athletics
STARKVILLE – MSU Athletics announced that The Bulldog Initiative has been named the Official Collective of Mississippi State Athletics. This strategic sponsorship executed through LEARFIELD’s Bulldog Sports Properties will ensure Mississippi State student-athletes further capitalize on their name, image, and likeness opportunities.The Bulldog Initiative was created with the goal of helping MSU student-athletes promote the university and surrounding area through NIL opportunities. Its mission is three-fold: create name, image, and…
Continue Reading Bulldog Initiative Named Official Collective of MSU Athletics
MSU Players use NIL to Send Starkville Kids on Christmas Shopping Spree
(From Left) Nathaniel Watson, Jett Johnson, Starkville Police Officer Robert Equires, Jr., Mary Elliott Winfield, Starkville Police Department Corporate Kenya Bibbs, Charlie Winfield, and Will Rogers Three days before Christmas, Bulldog Initiative athletes Nathaniel Watson, Jett Johnson, and Will Rogers treated 22 Starkville-area children each to $200 shopping spree at Academy Sports. Robbie Faulk of 247 Sports captured the moment with this article. WTVA News was also there to…
Continue Reading MSU Players use NIL to Send Starkville Kids on Christmas Shopping Spree
The Bulldog Initiative Joins the Fight for Literacy
The Bulldog Initiative is joining the Fight for Literacy, a national campaign to impact the childhood literacy crisis through the power of sports. In doing so, also provides contributors with a tax-deductible option for benefiting MSU student-athletes who use their platforms to promote this worthwhile cause. “Over the past several months, we have been pleased to engage with Mississippi State University student-athletes to support the Bulldog Initiative and the…
Continue Reading The Bulldog Initiative Joins the Fight for Literacy
Show Your Support
We welcome your help in supporting our Bulldog student-athletes! Whether you desire to support The Bulldog Initiative on a monthly, quarterly, annual or one-time basis, we have solutions for you.