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The Bulldog Initiative

The Bulldog Initiative

Supporting MSU Student-Athletes in Name, Image, Likeness rights

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Who We Are

Home » About » Who We Are

The Bulldog Initiative represents a large group of Mississippi State University friends and alumni who have volunteered to help MSU athletics achieve success in the coming years.

From donations large and small, to the volunteering of time and talents, MSU fans have answered the call to help support MSU within the framework of the law and NCAA Policy.

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Charlie Winfield
Founder and Director

Charlie Winfield is the founder of The Bulldog Initiative. Charlie is a life-loyal Bulldog and a 1994 graduate of Mississippi State University.  Following graduation from the University of Notre Dame Law School and later practicing law in Dallas, Texas, Charlie moved to Starkville in 2004, where he has since remained active in the community. During his 25-year career as an attorney, Charlie has devoted a significant part of his practice to advising clients on issues related to intercollegiate athletics, including NCAA compliance matters. Charlie founded The Bulldog Initiative with the goal of helping MSU athletes promote the university and the surrounding area through NIL opportunities.

Ken McKinion
Chief Financial Officer and Chief Information Officer

Ken McKinion serves as the Chief Financial Officer and Chief Information Officer for The Bulldog Initiative. Following graduation from Mississippi State University in 1981, Ken pursued a career in information technology in the property / casualty insurance sector. After serving as CIO for a large international holding company, Ken joined the team of a startup software company and later served as its CEO. Since retiring in 2018, Ken has been involved assisting various non-profits in establishing and maintaining their operational infrastructure.

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The Bulldog Initiative, LLC
PO Box 1653
Starkville, MS 39760
info@bulldog.ms

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