Our Mission
The Bulldog Initiative, LLC supports Mississippi State University student-athletes by assisting them in monetizing their Name, Image and Likeness (NIL) rights. In pursuing these goals, The Bulldog Initiative engages directly with select MSU student-athletes and works to connect those athletes with outside marketing opportunities.
Whether you are an individual looking to support MSU student-athletes or a business hoping to take advantage of cost-effective opportunities to use Bulldog athletes in your marketing efforts, we have opportunities for you to join the Initiative.
The Bulldog Initiative operates in compliance with NCAA policy and the laws of the State of Mississippi.